The Founded is the curated online style destination of multi-brand fashion for Women, Men & Kids.  

A unique shopping environment, focused on fashion, community and a personalized experience.   

We are founded on core principles, centered around creating a community. 

Discover something new by shopping high/low with ease, through a choice of brands such as Vero Moda, Jack&Jones, NameIt and many more. The Founded is created for everyone to suit your wants, your needs and your lifestyle. 

We celebrate individuality and salute self-expression. We want you to make it your own. Inspiring trend edits and relevant curations for every occasion, for every moment, for the whole family.  

We are here to excite, inspire and welcome you to our community.  

Founded for you

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